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How Pay Per Lead Can Help You Beat The Crunch
"With the credit crunch now in full swing, and the UK economy in recession it will become increasingly difficulty for businesses to survive. During these times, MDs should be increasing their advertising spend to see themselves through the crisis. At least that was what companies used to be told - before pay per lead and before QuoteXpert.", Robert Brearley, Managing Director of QuoteXpert.
Don't take our word for it...
"The first reaction is to cut, cut, cut, and advertising is one of the first things to go," says Professor Peter Fader from the London School of Economics. "Research shows that companies that consistently advertise even during recessions perform better in the long run."
In the recession of 1981 and 1982 companies that continued to advertise during the time had sales of 256% greater than those that did not.
Which ones do you think survived?
So it's a fact - if you want your business to survive, and even thrive, in a recession - you can't cut back on business essentials like advertising. But there's a better way to attract new business than traditional forms of advertising - it's called pay per lead.
Pay-per-lead is the most efficient way to generate new business because you get what you pay for - good quality, qualified, genuine sales leads at affordable prices (leads cost from just £5 upwards). With QuoteXpert you get to choose exactly which leads you want to pay for and contact, and view a full project description before you make your decision on spending any money.
Can you think of a better way to beat the credit crunch? Click here for more information.