When comparing the value of leads obtained through the QuoteXpert service one important fact must be remembered:
You cannot take each lead on its own - you must value a number of different leads together to get the whole value of using the service.
Our leads are priced in credits, with each credit costing £1 each (discounts are available for bulk purchases). The average price of a lead is between 10-20 credits.
Leads are not a guarantee of work - they are just leads - so it is inevitable that a certain number will turn out to be a waste of time, others you may get work from very quickly, and the rest may develop into work in the future. Another PayPerLead service reported the following results from a customer satisfaction survey.
50 Leads |
Breakdown |
5-10 |
Below average quality |
5-10 |
Average quality |
20-35 |
Above average quality |
5-10 |
Hot leads! Exceptional quality |
Whilst results between users will differ, this illustration shows you that you cannot judge the performance of our service over a few leads, you should budget to give the system a good try with a number of leads before making a decision on whether to use the service on a permanent basis. We strongly advise you to purchase a minimum of 10 leads.
Below is a table of the response rates of marketing with different media types, conducted by the Direct Marketing Association.
Media Response Rate |
(%) |
0.99 |
|
DRTV |
0.27 |
Inserts |
1.46 |
Direct Mail |
1.61 |
Dimension Mail |
3.46 |
Radio |
0.38 |
Catalogue |
2.32 |
Telephone |
5.73 |
Coupons |
2.78 |
Newspaper |
0.14 |
FSIs |
0.09 |
Magazine |
0.13 |
Source: The Direct Marketing Association
Certain media can have very poor response rates. With QuoteXpert however this is taken out of the equation. You know exactly what you're getting before you pay any money - unlike advertising where you dont know what you'll get.